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ESPN will pay $80M a year for Rose Bowl - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global
The financial windfall from the new college football playoff system is evident already. ESPN has agreed to pay an average of $80 million a year for the Rose Bowl, industry experts say, which could push the price tag for the playoffs media rights as high as $600 million for an all-in package that inc
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The Price of Bowl Games