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A friend of mine asked why there are so many co-Cordinator titles in college football. I said I thought it allowed head coaches a way to be able to pay the coaches more. Is this correct? I told him I would find out for sure and thought y'all could supply the correct answer.
I think the pay is a big reason. In come cases the head coach may just want to keep everyone happy, like a youth soccer team.
Money and a title. Like Major coming from Bama to be Associate HC/RB Coach, or making Akina Co DC to pay him more.
Im sure at a state university using public funds (or at least the appearance of it) it is all about pay.
$$$$$, feed the ego, retain key employees
A. Morgan. USWNT
We've had this discussion before, but in my view, the titles to add money are "assistant head coach," "associate head coach," "recruiting coordinator," "running game coordinator," "passing game coordinator," etc. "Co-coordinator" would qualify where the top man is "coordinator" and the number 2 is "co-coordinator." The deal Texas had with Harsin and Applewhite and previously with MacDuff and Akina was significantly more rare and I don't think those situations could be justified with money. That was more about ego if you're giving Mack credit or about giving everyone a participation ribbon if you're not.
The "HarsinWhite" offense, as it was billed, was a rare deal. Very rare to sell to the public that two "co-coordinators" are equals in formulating an offense or defense. Over time we may find out that Applewhite's role in that offense was not what Mack told the public (i.e., it was less).
I think it's an attempt to keep good coaches around. It discourages lateral moves.
For example, Wyatt was the receiver coach. Suppose someone offered him a job as OC. That would be a step up and he might bolt. Now if someone offered him an OC job, it would be a lateral move. He's already an OC.
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