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ESPN reaches 12-year deal w/ Big 12, SEC on Sugar Bowl

  • I just got this e-mail from ESPN's public relations department.

    ESPN has reached a 12-year agreement with the Southeastern and Big 12 Conferences for the Sugar Bowl (previously referred to as Champions Bowl) in New Orleans. The agreement, which begins in January 2015 with the inaugural game between the two conference champions, will include rights to the Sugar Bowl across ESPN’s platforms through 2026. Each year, the game will be played January 1 in prime time.

    The news was announced today by John Skipper, ESPN President, SEC Commissioner Mike Slive and Big 12 Commissioner Bob Bowlsby.

    ESPN will have the rights to the Sugar Bowl each year no matter what is determined to be the exact post-season bowl rotation as part of the future format. Those rights include television, ESPN Radio, ESPN Mobile TV and on smartphones, tablets, online and on Xbox LIVE via WatchESPN. Additionally, ESPN has secured rights to distribute the Sugar Bowl on ESPN 3D and around the world via ESPN International.

    “Given the history of excellence by teams in the SEC and Big 12, we recognized the value in securing long-term rights to the Sugar Bowl,” Skipper said, adding, “The matchup will provide college football fans with a memorable way to start the New Year on ESPN’s many platforms.”

    Slive said, “The matchup between the SEC and the Big 12 in the Sugar Bowl on ESPN creates a new tradition for college football fans on New Year’s Night. We are very excited about this new venture and look forward to competing against the Big 12 in the Sugar Bowl on ESPN.”

    Bowlsby added, “ESPN has a rich post-season college football history. The long-term commitment of our partners from ESPN, the SEC, and the Sugar Bowl to this game assures its stature as a marquee event among college athletics.”

    Paul Hoolahan, Chief Executive Officer, Sugar Bowl, said, “The Sugar Bowl is delighted to extend our partnership with ESPN to present this stellar game between top representatives of two perennial powerhouse conferences.”

    ESPN had previously announced a new, 12-year agreement for the Rose Bowl, also beginning in 2015.

    This post was edited by Jeff Howe on 11/14/2012 at 2:24 PM

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    E-mail: jeffwhowe@gmail.com Twitter: @JeffHowe247

    Jeff Howe ●

  • Look forward to the Sugar Bowl 2026 on LHN

    GPie

  • GPie said...

    Look forward to the Sugar Bowl 2026 on LHN

    Was just about to post the same thing (LHN is a ESPN network)....that would get some traction for these other companies

    Edit - the radio station here just announced the same thing but said the terms of the contract would be released shortly...any scuttlebutt about how many millions this contract went for?

    This post was edited by Scharnell on 11/14/2012 at 2:39 PM

    Scharnell ●

  • Scharnell said...

    Was just about to post the same thing (LHN is a ESPN network)....that would get some traction for these other companies

    Edit - the radio station here just announced the same thing but said the terms of the contract would be released shortly...any scuttlebutt about how many millions this contract went for?

    The scuttlebut is $80 million a year, same as what the Rose Bowl is expected to be. Orange Bowl is rumored to be $55 million.

    AP101S

  • AP101S said...

    The scuttlebut is $80 million a year, same as what the Rose Bowl is expected to be. Orange Bowl is rumored to be $55 million.

    12 years X $80 = nearly $1 billion.

    $80 million a year, assuming its $40mil per conference, that's an additional $4mil per school in the Big 12. That's some nice change.

    Scharnell ●

  • Scharnell said...

    12 years X $80 = nearly $1 billion.

    $80 million a year, assuming its $40mil per conference, that's an additional $4mil per school in the Big 12. That's some nice change.

    That's a LOT of cashola, that's for sure.

    Anyway, it's a good move for them and the Big 12/SEC.

    Check me out on twitter: http://www.twitter.com/247Blake

    Blake Munroe

  • So it will always be played in N.O. ... SEC Country?

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    Even if it means pissin' you off a little bit to get you to work, I'm not gonna' let you down. ~ Bennie Wylie

    papa horn

  • So, ESPN is willing to pay $80 million for 1 elite game? Makes me wonder what the LHN could pull if all of our games were to be shown on it. Especially for all sports.

    HoopsCoach

  • Sugar Bowl is the most fun to attend of all the bowls.

    DCTexasEx

  • Looks to be a good opportunity

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    "Don't know. Never had one" -- D. Royal-Mack Brown how to coach a team after a losing season

    Bruce7

  • papa horn said...

    So it will always be played in N.O. ... SEC Country?

    You were hoping this would be in Arlington? It's the Sugar Bowl in freaking New Orleans. Last I checked we get an equal allocation of tickets. Feel free to celebrate good news.

    HelmetBoy1

  • papa horn said...

    So it will always be played in N.O. ... SEC Country?

    I know. I was rooting for the Alamo bowl too.

    VaHorn

  • I like Tempe, but I can drive to New Orleans. Both fun towns, but N'awlins is way more fun.

    RIP orangehorn Eddie Knight: 8/5/1942 - 12/12/2010

    theknighttrain

  • HelmetBoy1 said...

    You were hoping this would be in Arlington? It's the Sugar Bowl in freaking New Orleans. Last I checked we get an equal allocation of tickets. Feel free to celebrate good news.

    Yeah, can't hate on a potential annual trip to N.O. One of the best vacation cities in America.

    Dave Behr

  • ....meanwhile, in the world of the irrelevant.

    ACC, Orange Bowl finalize 12-year deal, sources say - ESPN

    The Atlantic Coast Conference and the Orange Bowl have finalized a 12-year deal placing the ACC champion annually in the bowl against either a team from the SEC or Big Ten or Notre Dame starting Jan. 1, 2015, sources told ESPN.

    espn.go.com

    Dave Behr

  • HelmetBoy1 said...

    You were hoping this would be in Arlington? It's the Sugar Bowl in freaking New Orleans. Last I checked we get an equal allocation of tickets. Feel free to celebrate good news.

    I was hoping it would be a traveling show open to the highest bidder putting us in different venues every year. Wishful thinking I know.

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    Even if it means pissin' you off a little bit to get you to work, I'm not gonna' let you down. ~ Bennie Wylie

    papa horn

  • Does anyone know for sure how the tickets are going to be distributed? Will they devide the tickets 50/50 between the Big 12 and SEC or will they do it the "old" way with about 20,000 going to each participating school and the rest going to sponsors?

    If it is the "old" way, you can always be assured that the SEC will have the majority of fans because those local New Orleans sponsors are always going to feed them to the SEC schools. See LSU playing in the Sugar Bowl for proof.

    rosessmellgreat

  • More integration between Big 12 and SEC. Good that the school will make more money, which will make Dodds and Mack happy; bad that there will be more SEC cockroaches roaming the state poaching Texas players.

    "Ye shall know the Truth and the Truth shall make you free"

    TexShoe

  • Less games played in Texas by SEC teams the better. That is one less local game they can dangle recruits.

    CelinaHorn

  • Does anyone know what happens to the SEC champ vs. Big 12 champ match-up in years where the Sugar Bowl hosts a playoff semi-final?

    motater

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