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Scene from the locker room of the first Super Bowl of Len Dawson.
On the anniversary of Super Bowl I in 1967, LIFE.com presents a series of photos — none of which ran in LIFE magazine — made before, during and after the hard-fought, hard-nosed game.
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Yeah, no one drinks Fresca anymore.
Who doesn't like Fresca and a Marlboro? Training regimen of the AFL champs.
Dawson looks like he should have been spending more time in the weight room.
Half of the men in the stands wearing a white shirt and thin tie.
And let's not forget the attendance factor.
The matriculation is strong in this thread.
"Good ol' 45 toss power trap"
And here's to a guy playing with a hangover and needing to borrow a helmet because he didn't bring one onto the field. HD TV, too.
1:41 newsreel covering the the first Super Bowl ever pitting The Green Bay Packers against the Kansas City Chiefs in 1967. Played in Los Angeles, the Packers won 35-10.
One day Lamar Hunt, architect of the AFL and owner of the Kansas City Chiefs, came across his daughter's Super Ball and was given the inspiration for the name of the championship game between the upstart American Football League and the old-guard National Football League.
"Why not," he wondered, "call our championship game the Super Bowl?"
The name, however, wasn't applied to this first contest until a couple years later when it was retroactively labeled. The game itself, though, caught on quickly and thus, an American tradition was born.
The first of these "Super" contests pitted Vince Lombardi's Green Bay Packers (13-2) against Hank Stram's Chiefs (12-2-1) and was played before 61,946 fans in Los Angeles' 100,000-seat Memorial Coliseum. The television audience for this game is estimated to have been approximately 60 million viewers.
The game itself featured an unlikely hero in Green Bay wide receiver Max McGee. McGee was strictly a backup and did not receive much playing time. In fact, in 14 games during the 1966 season he had caught only four passes for 91 yards.
Legend has it that Max had spent most of the previous night out on the town and was in no shape to play football, especially in a championship game. But he felt safe in knowing the only way he would get into the game was if Boyd Dowler got hurt.
McGee was later quoted as saying, "I waddled in about 7:30 in the morning and I could barely stand up for the kickoff. On the bench Paul (Hornung) kept needling me, 'What would you do if you had to play?' And I said, 'No way, there's no way I could make it.'"
As fate would have it, Dowler did get hurt early in the game and McGee was suddenly thrust into a game he had no business being in.
Just moments after entering the game though, he caught a 37-yard touchdown pass from Bart Starr to cap off an 80-yard drive that gave the Packers an early lead. On the day, McGee caught seven passes for 138 yards and two touchdowns as the Packers went on to win the first Super Bowl, 35-10.
Each player on the Packers received a $15,000 bonus for winning the game, while members of the Chiefs earned $7,500. A one-minute television commercial sold for $75,000 to $85,000; pocket change compared to the millions spent on air time now.
Ya marked it good!
IIRC, tickets cost $15.
Also the only Super Bowl to be shown by each league's network (CBS for the NFL and NBC for the AFL).
“Kansas may wind up number one in these polls, but that would be so unfair to Texas...” -- Len Elmore, 2/13/11
I miss Curt Gowdy.
To this day, still irks me that it wasn't the Cowboys who were the NFL representatives. They were a endzone INT from tying the NFL championship game at 34-34 against the Packers.
I miss Don Meredith too.
And the defender who forced the play was immediately criticized by Lombardi for not staying in assignment and taking the wrong angle. Lombardi later said Robinson saved the game.
This post was edited by bierce 18 months ago
Several years ago KLIF replayed the Ice Bowl radio broadcast, complete with original radio commercials. A Dallas friend recorded it for me. Blackie Sherrod was part of the radio team. I'm betting it was Biller Mercer or Frank Glieber who did play by play.
Drinking water out of a ladle? I'm guessing everyone drank out of the same one. Now that's teamwork!
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